First of all, I wanna say that I'm a big fan of non-waterproof mascara because I could just easily wipe it off gently around my eyes with make up remover (less wrinkles around the eyes as you get older), even though it's easy to remove but it doesn't smudge at all. Second of all, I love how it creates a dramatic look after a second coat, just apply it then my eyes look more alive within seconds. Will definitely put it under my 'Holy Grail' makeup list!
I'm aware that there are many other cheaper mascaras out there that are good enough for everyday use. I've tried Maybelline mascaras but never really fell in love with them even though my friends have. Perhaps I'm not very good at applying the black goo but Edward Bess' Bess-Lash Mascara has definitely made application idiot-proof. I've got a tonne of mascara in my makeup box but have also decided to ignore all of them for awhile as I indulge in this Edward Bess mascara. It gives my lashes volume and length without clumps, stays all day and comes of quite easily with make-up removers. It also looks quite natural - which is perfect for me because I'm not a fan of super thick unnatural eye lashes. Definitely ordering more so I never run out of this lovely thing.